Commercialization / Sales & Marketing
Commercialization / Sales & Marketing
Our dedicated and effective sales force with a wide coverage of various channels from government hospitals, private hospital and clinics to pharmacies are tirelessly working to make a lasting impact on our vision and mission. Our experienced management team is equipped with the ability to draw up marketing strategies to build value and grow products across various therapeutic classes.
Marketing Services :
- Joint development of marketing roadmaps and operational plans with our principals and partners.
- Drive market access initiatives, healthcare professional engagement, alignment with national healthcare priorities and national healthcare formulary listing.
- Tailor scientific communication and continuous medical education (CME) through congress participation, symposiums and healthcare professional programs.
- Offer continuous market intelligence and insights of local healthcare landscape to stay ahead of evolving market dynamics.
- Management of national and institutional tenders.
Professional Sales Team :
A specialized sales team allocated to each product line means manufacturers can be assured that every product line is given undivided attention to ensure its
competitiveness and market success. Medispec provides continuous training and motivational programs for its staff to promote a competitive and result-driven work culture. Our team of experienced and well-trained sales personnel works strictly according to strategic schedule of marketing activities which include:
- Visits to pharmacies, clinics and healthcare institutions.
- Daily sales report submission.
- Quarterly and Monthly sales meetings for assessment of progress.
- Regular product training.
- Preparation of marketing plans & sales budgets.
- Sales report and performance analysis.
- Participation in government tenders.
Dedicated sales force with local market know-how
- Effective penetration in West and East Malaysia allows for swift introduction of new products
- Multi-channel access to customers promotes effective engagement from sales to collections
Marketing Activities & Medical Talks
National Events & Healthcare Congresses
Medispec has established its presence in key national medical associations and industry insiders, which gives Medispec an avenue to share on new product launches across all SBUs
Vitanomist Webinar Series
Successful annual webinar series curated in collaboration with renowned medical specialists and industry experts to share the science behind Vitamode products
Hospital Educational Activities
Frequent physical & virtual CMEs for HCPs all year round
Hospital Storming & Product Reminders
Effective hospital storming activities across various hospitals and therapeutic specialties to increase product awareness and market coverage
Access to Local Knowledge with Market Insights
Decades of experience within Malaysia's pharmaceutical industry
Access to valuable industry knowledge & unique perspectives
Develop insights for operational decisions and to identify the next potential bestseller
Let’s Team Up on Your Next Project
Drop us a line, we’d like to hear from you!